What is acquiring secondary meaning in trademark terms?
A) when a mark that resembles a mark already registered with the federal PTO is used for a new product or service
B) when descriptive words are used that have no direct relevance to a product or service
C) when ordinary words establish new meaning due to its attachment to a product or service
D) when a distinctive mark or design is created for a new product or service
C
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Fill in the blank(s) with correct word
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