Successful public managers hoping to lead change must:
A) Assess the organizations’ environments and the need for change
B) Plan for change both strategically and pragmatically
C) Institutionalize the changes
D) All of the above
D) All of the above
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When Burger King targets children, teens, adults, and seniors with different ads in different media, it is practicing ________ segmentation
A) demographic B) values C) psychographic D) behavioral E) usage
To have an effective demonstration the salesperson should do all of the following EXCEPT:
A. encouraging the prospect to use an important feature. B. letting the prospect do something simple. C. setting the stage for approaching the prospect. D. allowing the prospect to do a repeatable task. E. asking the prospect questions during the demonstration.
From the viewpoint of corporate controller, the most significant ratio is:
a. the degree of financial leverage. b. earnings per share. c. debt/equity. d. fixed charge coverage.
An increase in nondiversifiable risk would ________
A) cause an increase in the beta and would lower the required return B) have no effect on the beta and would, therefore, cause no change in the required return C) cause an increase in the beta and would increase the required return D) cause a decrease in the beta and would, therefore, lower the required rate of return