Answer the following statement(s) true (T) or false (F)

1. When the IBM “Building a Smarter Planet” initiative was implemented, the marketing, communications, and citizenship responsibilities were split into three different departments.
2. What the world thinks about your country has little impact on national security and the economy.
3. According to the Model of Country concept, public opinion about a country and nation branding activities have a dynamic relationship.
4. Public diplomacy can now be considered a specialization in public relations.
5. Public diplomacy has shifted from an engagement strategy to a persuasion strategy in recent years.


1. FALSE
2. FALSE
3. TRUE
4. TRUE
5. FALSE

Communication & Mass Media

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Verizon Wireless's "How Sweet the Sound" campaign succeeded because the company:

a. Targeted Hispanics in a unique "street campaign" b. Found meaningful ways to connect with the African American market c. Recognized the LGBT consumers in its market area d. Understood that the 50-plus market needs simpler phones

Communication & Mass Media

Two hormones that are associated with anxiety are ________ and ________

Fill in the blanks with correct word

Communication & Mass Media

Narratives should not be used in the speech?s introduction

Indicate whether the statement is true or false

Communication & Mass Media

"You are acting so immaturely! What's wrong with you?" These statements could be offered in a tentative manner by saying,

a. "You are throwing your books on the floor. Is anything wrong?" b. "Is there something wrong with you?" c. "I guess you are unable to control yourself." d. "Obviously what I think does not matter to you." e. "You're acting weird. What's your problem?"

Communication & Mass Media