Why is a first impression so important during the approach step of the creative selling process?
What will be an ideal response?
During the approach, the customer is deciding whether the salesperson has something to offer that is of potential value. Professional appearance and behavior tell the prospect that the salesperson means business and is competent to handle the sale.
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Working capital is the difference between current assets and current liabilities
a. True b. False Indicate whether the statement is true or false
Credence attributes refers to the characteristics where the quality cannot be determined even after consumption
Indicate whether the statement is true or false
An inventor is the first to develop a working model while a product pioneer is the first to develop patents in a new-product category
Indicate whether the statement is true or false
When negotiators act as agents in the negotiation process, when they are not necessarily presenting their own issues and interests but also representing the perspective of others who may or may not be at the table, they are in a situation called a(n)
A. bystander relationship. B. audience relationship. C. negotiator relationship. D. agency relationship.