Conversion rate is a measure of the:

A) percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
B) percentage of visitors who become customers.
C) percentage of existing customers who continue to buy on a regular basis.
D) percentage of shoppers who do not return within a year after their initial purchase.


B

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As it pertains to transportation, ________ refers to a carrier's ability to provide service from the source of the shipment to its destination.

Fill in the blank(s) with the appropriate word(s).

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A major and ambitious longitudinal study into the life cycle of service, product, technology and program innovation conducted by Andy Van de Ven and his colleagues (1999) was called ___________________.

a. The Minnesota Researchers for Innovation Group b. The Minnesota Team Innovation Study c. The Minnesota Innovation Research Program d. The Minnesota Multiphasic Personality Inventory

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The concept of work-life choices implies that

A) you have to at some point decide whether to give higher priority to work or personal life. B) if you place higher priority on family life, career success will follow. C) if you place higher priority on work, personal success will follow. D) you need to balance work and career about 50-50.

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Which of the following can cause an individual to act on the basis of a distorted picture of reality?

a. stereotypes b. probability thinking c. security hunting d. process thinking

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