Under a ________ arrangement, national advertisers can participate in the syndication market with the convenience of a network-type media buy, while local stations get free programming as well as some advertising time to sell to local or spot advertisers.
A. spot syndication
B. local syndication
C. barter syndication
D. participation
E. sponsorship
Answer: C
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When does workplace dissent begin typically? Give an example of something that might begin the dissent.
What will be an ideal response?
Reliability, in the context of a service industry, refers to ______.
a. promptness b. price c. packaging d. compliance
Which of the following statements is CORRECT?
A. A sunk cost is any cost that must be expended in order to complete a project and bring it into operation. B. A sunk cost is any cost that was expended in the past but can be recovered if the firm decides not to go forward with the project. C. A sunk cost is a cost that was incurred and expensed in the past and cannot be recovered if the firm decides not to go forward with the project. D. Sunk costs were formerly hard to deal with, but once the NPV method came into wide use, it became possible to simply include sunk costs in the cash flows and then calculate the project's NPV. E. A good example of a sunk cost is a situation where Home Depot opens a new store, and that leads to a decline in sales of one of the firm's existing stores.
Having difficulty taking profits out of a country may be related to what location decision consideration?
a. Labor issues b. Regional trade agreements c. Currency exchange rate and stability d. Taxes and incentives