Some critics state that advertising hampers consumer choice. Which of the following statements could weaken their argument?
A. Advertising creates needs in society by changing people's values.
B. Consumers become brand loyal and less sensitive to pricing due to advertising.
C. Advertising results in differentiation that allows larger brands to dominate the market.
D. Advertising is not susceptible to the effect of economies of scale.
E. The opportunity to advertise gives companies the incentive to develop new brands.
Answer: E
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a. Assets and owners' equity increase. b. Assets and owners' equity decrease. c. Assets increase and owners' equity decreases. d. Assets decrease and owners' equity increases.
When business failure looks probable, the entrepreneur should seek outside advice.
Answer the following statement true (T) or false (F)
What does the case of Barclaycard International tell us about the ease with which MNEs can manage collaborative networking between various geographical locations?
What will be an ideal response?
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a. impression management b. interview management c. social dishonesty d. manipulative