BurgerBoy Restaurant Corporation allows its trademark to be used as part of a domain name for BurgerBoyNY, Inc, an unaffiliated company.BurgerBoyNYdoes not obtain ownership rights in the mark. This is
a. goodwill.
b. fair use.
c. a license.
d. a safe harbor.
C
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With the price level on the vertical axis and output on the horizontal axis, the short-run aggregate-supply curve
A. is vertical. B. is downward-sloping. C. is horizontal. D. is upward-sloping.
Which of the following is not a way management obtains evidence regarding the effectiveness of internal control over the accounting system?
a. Performing a walkthrough of the accounting system. b. Making inquiries of banks and attorneys. c. Reviewing system flowcharts. d. Taking plant and operational tours.
Marketing research has often been described as having four stakeholders. These stakeholders have certain responsibilities to each other and to the research project. Which of the following is not one of the stakeholders?
A) the marketing researcher B) the respondent C) the public D) the environment
The logical solution to the problem of finding a global definition for diversity that can be relevant in different cultural and national contexts is to define diversity by process and _____________.
a. Category b. Consequences c. Relevancy d. Impact