Which of the following is an advantage of using newspapers as an advertising medium?
A) long life
B) good reproduction quality
C) large pass-along audience
D) broad acceptability
E) no ad competition within the same medium
D
You might also like to view...
Previous experiences can cause different individuals to interpret the same communication in different ways.
Answer the following statement true (T) or false (F)
Which statement is NOT true about the second level of the inclusive workplace, inclusion and corporate-community collaborations?
a. The organization has a sense of being a part of its surrounding community and there is reciprocity that is embedded in this relationship. b. The organization sets as its priority the needs of consumers of its products and services. c. The organization reflects the mezzo system level perspective of organizations and communities. d. The organization recognizes the economic and noneconomic consequences of its presence in the community.
Which of the following statements about the visual-fit method is (are) true? I.The method results in the creation of a scatter diagram. II.The method is not totally objective because of the manner in which the cost line is determined. III.The method is especially helpful in the determination of outliers.
A. I only. B. II only. C. I and II. D. I and III. E. I, II, and III.
Questionnaires used for primary research should:
A. address at least two issues at a time. B. use familiar jargon. C. be prepared by laymen. D. be sequenced randomly.