Important product or service characteristics in organizational buying include which of the following?
A. A heavy emphasis is placed on delivery time, technical assistance, and postsale service.
B. Products or services that are technical in nature and purchased on the basis of specifications.
C. Direct selling to organizational buyers is rare.
D. A fixed, nonnegotiable price is the norm.
E. Personal relationships are preferred to online buying over the Internet.
Answer: A
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