The _____ explains how a new idea or product gains acceptance and spreads through a specific population or subset of an organization.
a. Change Management Continuum Model
b. Diffusion of Innovation Theory
c. Change Management Consistent Model
d. Unified Theory of Acceptance and Use of Technology
b. Diffusion of Innovation Theory
The Diffusion of Innovation Theory was developed by E.M. Rogers to explain how a new idea or product gains acceptance and diffuses (or spreads) through a specific population or subset of an organization. A key point of this theory is that adoption of any innovation does not happen all at once for all members of the targeted population; rather, it is a drawn-out process, with some people quicker to adopt the innovation than others.
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