If a client's web site is informative, there is little reason for an advertising agency to do further research
Indicate whether the statement is true or false
false
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Tanya works as a customer care executive at the Squimm Group, a watchmaking company. She received a letter of complaint from a customer saying one of their watches was faulty, and he wanted a replacement
Tanya followed up by sending the customer a letter saying, "We would be happy to replace the watch if you mail or fax methe relevant receipt." What action did Tanya take? a. Develop goodwill b. Deliver bad news tactfully c. Overuse intensifiers d. Use subordination
The U.S. Supreme Court has held that commercial speech that truthfully advertises lawful products receives the same amount of First Amendment protection as which of the following?
A. obscene speech B. both student speech and obscene speech C. student speech D. None of the answers is correct.
Inconsistency between actions and beliefs is a good motivator for change, according to ________
A) ?Aristotle's persuasive theory. B) ?the Theory of Reasoned action. C) ?classical Roman rhetorical theory. D) ?cognitive dissonance theory. E) ?Athabaskan theory of behavior.
The four types of listening that may be employed in interviews are:
A. comprehensive, relational, conceptual, and evaluative. B. comprehension, empathy, evaluation, and resolution. C. conceptual, open, insightful, and clarifying. D. correctional, internal meaning, empathic, and functional.