Cameron loves to own and be up-to-date on the latest technological gadgets available in the market. Among his friends, he is always the first to own the latest electronic gadgets. He loves trying out new products before others
Cameron most likely belongs to the ________ adopter group.
A) innovator
B) surrogate consumer
C) late mainstream
D) early mainstream
E) lagging
A
You might also like to view...
In which of the following ways does a code of conduct differ from a code of ethics?
a. It is explicitly written. b. It deals with specific situations. c. It is broader in nature. d. It includes a values statement.
______ refers to a phenomenon in which the effect of a group discussion leads to a final decision more extreme than the average of the members.
a. Group polarization b. Groupthink c. Risky shift phenomenon d. Ringi effect
All manufacturing costs are classified as direct materials, direct labor, or overhead
Indicate whether the statement is true or false
A process chart activity that occurs when something is put away until a later time is a(n):
A) storage. B) transportation. C) inspection. D) delay.