Ten noneconomic attributes are identified as A, B, C, ..., J. If they are rank-ordered in terms of decreasing importance with a value of 10 assigned to A, 9 to B, etc., the weighting of attribute B is closest to: (choose one)

(a) 0.24
(b) 0.17
(c) 0.08
(d) 0.04


S = 1 + 2 + 3 +… + 10 = 10(11)/2 = 55

Attributes are ranked in decreasing order of importance; score for attribute B is 9.

WB = 9/55 = 0.1636

Answer is (b) 0.17

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