Explain how marketing performance is evaluated and how that evaluation should be used
What will be an ideal response?
Marketing performance is measured relative to marketing objectives and the overall financial investment in marketing. A return on marketing investment (ROMI) identifies the relative contributions of each marketing activity, such as advertising or promotions, to the overall objectives. Information from ROMI measures should be used to determine how to allocate funds to the most effective marketing activities.
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Payroll entries are made with data from the
A) wage and tax statement B) employee's earning record C) employer's quarterly federal tax return D) payroll register
Income statements for three companies are provided below:
Required: (a) Prepare new income statements for the firms assuming each sells one additional unit (i.e. each firm sells 21 units)(b) Briefly describe the effect of cost structure on profitability.
What will be an ideal response?
Which of the following statements is true of procrastination?
A. It avoids alienating co-workers. B. It is usually associated with avoidance behavior. C. It reduces stress between an employee and his or her co-workers. D. It gives ample time to review a piece of work for accuracy.
Which of the following, if true, least supports Behr's position to increase the T&D budget?
A) The money saved from the T&D budget would be enough to fund a well-produced advertising campaign directed at the target audience. B) There is a lack of qualified applicants available in Mini-Glee's job market who could readily replace employees who leave. C) Exit interviews showed that increased salary and benefits were the main motivations for employees to go work for one of Mini-Glee's competitors. D) Feedback on previous training sessions from employees suggests that the skills taught are often new and helpful. E) In-house T&D requires constant supervision to keep it current with technological advances and the firm's evolving agenda.