When a Fortune 500 business lays off workers, some displaced employees may decide to start their own businesses. They are best described as
A. foreign refugees.
B. welfare profiteers.
C. corporate entrepreneurs.
D. reluctant entrepreneurs.
Answer: D
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With respect to core business processes, the ________ includes all the activities involved in gathering external information, disseminating it within the organization, and acting on the information
A) market-sensing process B) market research process C) target marketing process D) market pulse process E) deployment process
Simple exponential smoothing or the first-order smoothing model can be used when ______.
A. demand exhibits different types of trend patterns B. demand is constant or level C. demand exhibits both trend and seasonal patterns D. demand is fluctuating
Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of
A. poor timing. B. the failure to match product offerings to customer needs. C. technical problems. D. overestimation of market size. E. ineffective branding.
When a company is in financial difficulty and cannot fully pay all of its creditors, the first lenders to be paid are the ________
A) stockholders B) sinking fund holders C) junior debtholders D) senior debtholders