Traditionally, which of the following has been considered an element of the promotional mix?
A. advertising
B. direct marketing
C. interactive media
D. branding
E. packaging
Answer: A
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______ is the personality dimension that describes how intellectual, imaginative, curious, and broad-minded a person is.
A. Inquisitiveness B. Emotional stability C. Openness to experience D. Extroversion E. Inventiveness
Why do businesses invest in short-term investments?
a. They are trying to gain control over the activities of other companies. b. They are investing excess cash to meet future business operation or investment needs. c. They are lending money to companies that cannot obtain bank loans. d. More than one of the above is correct.
Which of the following types of attributes are typical of services?
A) search B) experience C) credence D) feature
Which of the following is not considered a professional service business?
a. Restaurant; b. Engineering firm; c. Medical clinic; d. Accounting firm; e. All of these are professional service businesses