Kim is the sales representative for a major textbook publisher. When she calls on the business faculty at General University, she also tries to meet with several students to get their feedback on textbooks. She passes this feedback to her managers to guide the development of the publisher's future textbooks. The students are the ________ in the buying center.
A. initiators
B. gatekeepers
C. deciders
D. influencers
E. users
Answer: E
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A product line is most likely too long if managers can ________
A) decrease costs by adding items B) increase market share by adding items C) increase profits by dropping items D) decrease costs by dropping items E) increase profits by adding items
Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new-product development process before Procter & Gamble could.
A. idea generation B. product concept development C. screening D. commercialization E. business analysis
Choosing the alternative that is the "best of the worst" using decision making under uncertainty would be:
A) maximin. B) maximax. C) Laplace. D) minimax regret.
Which of the following forms of business ownership is the most prevalent for a buy-sell
agreement? A) Subchapter S Corporation B) LLC C) corporation D) partnership