Why is it more difficult to brand services than to brand goods?
a. the rules are tougher
b. it is harder to make a service consistent
c. there is no way to measure service quality
d. there is no packaging to put a logo on
e. it is impossible to develop a positioning statement for a service
b. it is harder to make a service consistent
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Under the net method of handling credit and debit card payments, the ________.
A) net amount of the sale is credited to the Sales Revenue account on the date of sale B) credit to the sales revenue is selling price less the transaction fee C) business writes a check to the third-party processor for the processing fee D) processing fee is debited to the Credit Card Expense account on the date of sale
Which of the following occurs when there are limited resources that must be allocated in an organization?
A. differences over facts B. differences over goals and priorities C. competition for scarce resources D. competition for supremacy
Setting of minimum resale prices is a rule of reason violation of Section 1 of the Sherman Act
Indicate whether the statement is true or false
A party who in good faith performs substantially all of the terms of a contract can enforce the contract against the other party
Indicate whether the statement is true or false