Phillip, owner of Technology Sales, said, "We have to focus on our customers and how can we beat the competition, so we have to be flexible." He encourages his R&D department to develop innovative products and focuses on being quick to respond to market changes. Technology Sales has a(n)
A. market culture.
B. goal-driven agenda.
C. adhocracy culture.
D. clan culture.
E. focused approach.
C. adhocracy culture.
An adhocracy culture has an external focus and values flexibility. This type of culture attempts to create innovative products by being adaptable, creative, and quick to respond to changes in the marketplace. Adhocracy cultures are well suited for start-up companies, those in industries undergoing constant change, and those in mature industries that are in need of innovation to enhance growth.
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Answer the following statement true (T) or false (F)
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A. vacuum cleaners. B. perishable products. C. home entertainment centers. D. office equipment and cash registers. E. legal services.