Which best illustrates an immediate behavioral purpose for an informative presentation?

A. After my presentation, I want my audience to like people who are different from them.
B. After my presentation, I want my audience to admire American heroes.
C. After my presentation, I want my audience to be able to state one reason why they should favor single-payer insurance policies.
D. When I finish my speech, I want my audience to believe in justice and dignity for all human beings.


Answer: C

Communication & Mass Media

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Judith Miller of the New York Times was jailed for declining to identify a source because:

a) she was not protected by any shield law; b) a federal appeals court said she was not protected by any reporter’s privilege based on the First Amendment; c) the Supreme Court declined to hear her case after lower courts ruled against her; d) the prosecutor said her testimony was needed in a grand jury investigation; e) all of these.

Communication & Mass Media

Discuss the importance of gender as an aspect of audience analysis. Give examples of topics that might be considered gender-linked and gender-neutral. 

What will be an ideal response?

Communication & Mass Media

"The case against multivitamins" is an example of an effective specific purpose statement for a speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Kaseem genuinely hears what his father says and is more interested in the process of listening rather than the payoff, which makes him a(n) _____ listener

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media