Digital CookwareDigital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs. The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached. The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking. Digital Cookware is a small company, and it has invested considerable money in developing this new technology, which it eventually hopes to use in an entire line of pots and pans. It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows. It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line. Digital Cookware is considering some kind of

sales promotion.Refer to Digital Cookware. Why might rebates be a really good sales promotion for Digital Cookware to use?

A. They are useful in building long-term relationships with customers.
B. They can create a great amount of publicity.
C. They create mutually beneficial relationships between the manufacturer and its customers.
D. They are good at enticing purchases, but most rebates are not redeemed.
E. They can be piggybacked with similar products.


Answer: D

Business

You might also like to view...

Data refers to ____.

A. factual information that a person knows B. raw facts that describe a particular phenomenon C. knowledge acquired through study, experience or instruction D. information that have a particular meaning within a specific context

Business

What is the cardinal rule for public relations practitioners?

A) to never, ever lie B) don't get caught C) spin the issue to sway public opinion D) be mindful of how your words can sway the public

Business

In performance appraisals, ________ means that a specific form provides enough information for everyone to understand what level of performance has been achieved by a particular employee within a well-identified job.

A. specific B. feasible C. valid D. acceptable E. negative

Business

Which of the following training techniques provides the learners with a few details about the situation and then requires the learners to ask questions to obtain the other necessary information in order to solve the problem?

A. Incident method B. Business game C In-basket D. Role-playing

Business