A national chain of restaurants was accused of discriminating against African American customers. As the director of public relations for this chain, describe the public relations tool you would use to counter this negative publicity.
What will be an ideal response?
Crisis management is the key to countering most negative publicity. Crisis management is the coordinated effort to handle the effects of unfavorable publicity, ensuring fast and accurate communications in times of emergency. To be effective, the crisis management plan must exist before the disaster occurs.
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Brand equity is the perception that most brands within a product category are relatively similar or have no distinct differences
Indicate whether the statement is true or false
Bruno has kept Inez away from family and friends who could offer her solace, support, and a means of escape. Considering the cycle of abuse, why has Bruno done this?
A. so the abuse can continue B. he doesn’t like Inez’s family C. his family doesn’t like Inez D. he loves her and wants to keep her nearby at all times
If A and B are independent events with P(A) = 0.4 and P(B) = 0.25, then P(A?B) =
A. 0.65. B. 0.55. C. 0.10. D. 0.75.
What is a derivative lawsuit?
A) An action brought by a shareholder or shareholders on behalf of the corporation when the board of directors does not file the suit B) An action brought by the officers against the directors C) An action brought by the board of directors on behalf of the corporation D) An action brought by a majority of the board of directors against an individual board member E) An action brought by shareholders against the corporation