Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. This is an example of ________ differentiation
A) image
B) services
C) product
D) employee
E) channel
D
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All of the following are ways ethical leaders build community except by ______.
A. searching for goals that are compatible with everyone B. being attentive to cultural values C. keeping social collectives exclusive D. establishing higher and broader moral purposes
Direct-response promotion targets specific individuals who respond directly.
Answer the following statement true (T) or false (F)
A revenue variance is favorable if the actual revenue is greater than the revenue in the static planning budget.
Answer the following statement true (T) or false (F)
Microsoft launched a program in 2017 to bring the Internet to more of rural America using:
A. Unused broadcast channels. B. Blank spaces. C. Radio waves. D. Thousands of miles of cable.