Which of the following is true about measuring the effectiveness of advertising?
A. The judgment of advertising experts is more useful than pretesting the advertising.
B. A/B testing involves an experiment to test an ad under a specific condition.
C. Market tests are helpful in measuring the effectiveness of advertisements.
D. Advertising is solely responsible for the sales result.
E. A/B testing is not suitable for online and digital advertising.
Answer: C
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Data is ________________
a. chaotic b. abundant c. costly d. elusive
The main objective of physical distribution should be to
A. decrease costs while increasing market coverage. B. increase service and market coverage. C. decrease costs while increasing service. D. increase market coverage and channel power. E. balance costs and market coverage.
_____ is a method that clusters potential customers into neighborhood lifestyle categories and is a combination of geographic, demographic, and lifestyle segmentation.
A. Geodemographic segmentation B. Microsegmentation C. Sociocultural clustering D. Acculturation E. Lifestyle segmentation
Tax avoidance transactions are often called:
A. Attest services B. Earnings management C. Employee fraud D. Tax shelters