Walgreens customers can sign up for the Balance Rewards program, entering a member number or using a member card every time they make a Walgreens purchase in order to receive discounts and build up points that can be redeemed for rewards
Information that Walgreens collects through these purchases is best described as ________.
A) scanner data
B) reality mining
C) unstructured data
D) sentiment analysis
E) data mining
A
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