The ________ department is where the advertising is developed from idea to ad. It involves copywriting, graphic design, and often the actual production of the piece, for example, radio, television, and web spots.
A. media
B. account relations
C. creative
D. administration
Answer: C
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______________ is an identifiable language developed for Internet communication
a. Netication b. Nettalk c. Netiquette d. Netlingo e. Netneutrality
Not understanding the jargon used by a speaker is an
example of a __________ barrier. Fill in the blanks with correct word
Dialectic theory suggests that relationships
A. just get better and better. B. are easy to maintain if both people truly care. C. fail about half the time. D. consist of contrary pushes and pulls.
Francesca began her speech about electronics addiction by talking about her cousin Jorje's failing grades that resulted from the countless hours he spent on video games. In her conclusion, Francesca mentioned how much better Jorje was doing now that he had received counseling. According to your textbook, referring back to the introduction during a speech conclusion is an excellent way to
A. give the speech psychological unity. B. move the audience to action. C. develop a dissolve ending. D. secure the audience's attention. E. reinforce your credibility as a speaker.