Consumer-oriented promotion gives customers a reason to purchase the product. This process represents:
A) push promotion.
B) pull promotion.
C) horizontal promotion.
D) vertical promotion.
B
Business
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A. Brick-and-mortar business. B. Pure-play business. C. Click-and-mortar business. D. Electronic marketplace.
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Competitive behavior—one person against another or one group against another—is contrary to the basic principles of TQ
a. True b. False Indicate whether the statement is true or false
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