How can marketers use elements of the marketing mix to improve product quality?
What will be an ideal response?
Product, place, price, and promotion are the elements of the marketing mix. Improving quality through the product element might mean improving customer service support, making it quicker and easier for customers to interact with the company and get the results they desire. Improving quality through place could involve improving on-time delivery to customers by reevaluating and modifying purchasing and delivery strategies. Improving quality through price involves offering a lower price, which means reducing the firm's costs. Finally, improving quality through promotion can mean making more information available to customers when and where they want it.
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Answer the following statements true (T) or false (F)
1) A company is uncertain whether a complex transaction should be recorded as a gain or loss. Under the conservatism principle, it should choose to treat it as a loss. 2) A company is uncertain whether a complex transaction should result in an asset being recorded at $100,000 or at $150,000. Under the conservatism principle, it should choose to show it at $100,000. 3) The consistency principle states that businesses should report the same amount of ending merchandise inventory from period to period. 4) The disclosure principle states that a company should report enough information for outsiders to make knowledgeable decisions about the company. 5) A company discovers that its cost of goods sold is understated by an insignificant amount. It does not need to correct the error because of the conservatism principle.
If A and B are independent events with P(A) = 0.05 and P(B) = 0.65, then P(A?B) =
A. 0.05. B. 0.0325. C. 0.65. D. 0.8.
According to Brinkerhoff’s Success Case Method, the evaluator should randomly select interviewees from those who completed a survey, in order to increase generalizability of the conclusions to be made with the data.
a. True b. False
The vast majority of advertising agencies are small, with 10 or fewer employees.
Answer the following statement true (T) or false (F)