Caleb is driving a car in which Duffy is a passenger when an accident occurs. Caleb and Duffy are emotionally rattled, but neither is physically hurt. Caleb is not liable to Dufy on a negligence theory because
A) both parties were emotionally rattled
B) Caleb did not apparently intend to cause an accident.
C) Duffy must have been comparatively negligent.
D) Duffy was not injured.
B
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A bounce-back coupon is:
A) not immediately redeemable B) not normally distributed by a manufacturer C) a form of premium D) used at the time the product is purchased
Which of the following is an advantage of using MPR?
A. It offers several standard effectiveness measures. B. It enables marketers to easily use slogans and other advertising devices. C. It is a cost-effective way to reach a target market. D. It helps in extending a company's control over the media. E. It provides a guarantee for media time and space.
The percentage of the total attempted interviews that are completed is referred to as ________
A) sample control B) response rate C) social desirability D) interviewer bias E) cooperation rate
Which of the following involves setting prices based on a rival firm's strategies, costs, prices, and market offerings?
A) target return pricing B) good-value pricing C) competitor value-added pricing D) market-based pricing E) competition-based pricing