Describe the social marketing concept and identify its inherent risk
What will be an ideal response?
The social marketing concept considers the long-term implications of marketing on society, not merely upon consumers. Social marketing is viewed as part of an organization's corporate social responsibility (CSR). The social marketing concept is also an area of question because organizations may embrace CSR in principle, but will use its rhetoric merely to win favor in the eyes of socially aware consumers.
You might also like to view...
Which of the following is NOT one of the seven design elements featured in effective Web sites (as identified by Rayport and Jaworski)?
A) change B) context C) content D) customization E) commerce
Anecdotal evidence is considered _____
A) objective B) scientifically valid C) experience based D) current E) published
Security for cloud-based systems tends to be what when compared to traditional systems?
a. Much better b. Much worse c. About the same d. Security is not a concern for cloud-based or traditional systems
Which of the following styles of communication focuses on the speaker and relationship of the parties?
A. Individual B. Contextual C. Indigenous D. Personal