Answer the following statement(s) true (T) or false (F)
1. Each element of a campaign has to be effective on its own, since it may be thefirst and only exposure for the consumer.
2. The primary purpose of a campaign is to diversify the brand.
3. You should extend the same idea to every part of the campaign.
4. Television commercials featuring celebrity voice-overs are most influential when consumers can identify which actor it belongs to.
5. An ad is a series of ads for a product that work individually and cumulatively to communicate the advertiser’s message.
1. True
2. False
3. False
4. False
5. False
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Discuss the purpose of rumspringa in Amish culture.
What will be an ideal response?
Fund-raising, although a priority, is not a critical challenge for nonprofit organizations
Indicate whether this statement is true or false.
Successful group relationships require cohesion and trust. What is an effective method of building cohesion in a group?
a. Remind the group of differences between the members. b. Discourage participation from the less dominant group members. c. Recognize group achievements instead of individual contributions. d. Focus on strengths of all group members.
There are significant differences in verbal communication between men and women.
a. true b. false