The centerpiece of Coke's Open Happiness" campaign was
A) using social media to focus on the unity of humanity.
B) highlighting Coke's bid for the World Cup.
C) encouraging product trials by opinion leaders.
D) using social media to outpace the recent Pepsi campaign.
E) going global with new soda flavors.
Answer: A
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The "master text" in American cultural studies is Edward Hall's Civilization
Indicate whether this statement is true or false.
The text refers to three purposes of speaking. They are to:
A) entertain/persuade/debate B) persuade/inform/ceremonial C) ceremonial/persuade/inform D) inform/persuade/entertain
At a minimum, the advocate of a policy proposition must define the specifics of the
change in belief sought by the proposition. Indicate whether the statement is true or false
A speech about self-image is a speech about a process.
Answer the following statement true (T) or false (F)