Which of the following describes the percentage of variation in one variable that is predicted by knowledge of the second variable?
a. correlation coefficient
b. scattergrams
c. F
d. coefficient of determination
Answer d
Communication & Mass Media
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The "funnel format" is similar to the deductive syllogism
Indicate whether the statement is true or false
Communication & Mass Media
Andreas wanted his audience to know the author's credentials and the integrity of his online material. Which of the evaluation elements is Andreas adhering to?
a. accuracy b. trustworthiness c. completeness d. currency
Communication & Mass Media
Which of the following research techniques usually uses the smallest sample size?
a) Multivariate studies b) Panel surveys c) Focus groups d) Phone surveys
Communication & Mass Media
Legitimate power is role model power—the ability to influence that arises when one person admires another
True False
Communication & Mass Media