Answer the following statement(s) true (T) or false (F)
1. The inclusion of sponsors’ products into the plots of television shows and movies is known as product integration.
2. Because television ads work so well, few companies want to pay for product placement in movies and television shows.
3. Advertisers like sending their messages to mobile phone screens because they can reach a highly targeted audience that way.
4. Advertising Age magazine estimates that by 2020, two thirds of online advertising will be to mobile devices.
5. Television writers think they should be compensated extra for including product integration into their program scripts.
6. Google’s AdWords and AdSense programs place advertising on web and search pages based on the content the viewer has called up.
1. True
2. False
3. True
4. True
5. True
6. True
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The outline you use when you give your presentation should __________
a) be the same outline you used to prepare your speech b) contain no extraneous notes to yourself about delivery c) be brief, preferably just key words d) be a script of every word you wish to say
Discuss the four associations related to Hofstede’s power distance dimension.
What will be an ideal response?
The power of television to put faraway issues in the minds of domestic audiences has been labeled the __________ effect
Fill in the blank with correct word
Using copyrighted material in criticism, comment, news reporting, teaching or research is considered:
a. a copyright infringement unless prior permission is granted. b. a violation of the Fairness Doctrine. c. "copycatting.". d. fair use.