Body language is crucial in determining our initial credibility with people.

a. true
b. false


Answer: a. true

Communication & Mass Media

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The word ?demography? is derived from the Greek word ?demos,? meaning

A) people. B) freedom. C) ago. D) example.

Communication & Mass Media

Select a topic for a speech to inform about an issue. Describe how you could develop that topic using two different organizational patterns:

topical and pro–con. Write the specific purpose statement and the key ideas you might discuss for each of the speeches. With the pro–con pattern, explain how you would avoid sliding into persuasion. What will be an ideal response?

Communication & Mass Media

__________ means publics are convinced of the value of a campaign's appeals and "buy into" the message

a. Agreement b. Engineering of consent c. Enforcement of attitudes d. Entitlement

Communication & Mass Media

Original, first-hand fact or experience is called __________________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media