A marketer may want to use a message that draws an explicit conclusion for a target audience that is
A. exposed to the message frequently.
B. highly involved with the topic.
C. low in complexity.
D. highly educated.
E. less educated.
Answer: E
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Krackle Korn Inc. had credit sales of $3,500,000 last year and its days sales outstanding was DSO = 35 days. What was its average receivables balance, based on a 365-day year?
A. $335,616 B. $352,397 C. $370,017 D. $388,518 E. $407,944
A good starting point for any pricing method is to develop a price based on the cost of producing the good or service
Indicate whether the statement is true or false
What is considered the most extreme psychological mechanism in viewing members of other groups as inferior?
a. Dehumanization b. Oppression c. Stereotyping d. Dominating
Your text defines ethics as moral standards expected by
A. the AMA. B. an organization. C. consumers. D. a society. E. employees.