Event-related potentials (ERPs) allow researchers to ________
A) identify general regions of stimulus-induced brain activity
B) detect increased blood flow and oxygen metabolism in areas of the brain
C) capture images of brain activity every 1 to 4 seconds as it occurs
D) collect fine streams of X-rays representing activity anywhere in the brain
Answer: A
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Suppose that some research participants are asked to remember a story. Furthermore, this story contains some particularly vivid and surprising material that is not consistent with a standard schema. The participants would be most likely
a. to show spreading activation to schema-inconsistent material. b. to emphasize prototypical information. c. to prefer scripts to schemas. d. to recall the schema-inconsistent material.
Which approach to categorization involves forming a standard representation based on an average of category members that a person has encountered in the past?
a. Exemplar b. Network c. Typicality d. Prototype
Which of the following best describes how cocaine works in the brain?
a. Cocaine works by binding on receptor sites that normally reuptake dopamine, serotonin, and norepinephrine, resulting in more of these substances in the synapse, producing a rush. b. Cocaine works by eliminating the neurotransmitters dopamine, serotonin, and norepinephrine, resulting in a rush. c. Cocaine works by increasing the amount of dopamine, serotonin, and norepinephrine released into the synapse, producing a rush. d. None of these
Which of the following is probably an expression of the influence of the Affect Heuristic?
a. "I never get a flu shot. When I was a kid I had a terrible infection and the doctor gave me a hypo of penicillin right in the butt. Wow did that hurt!" b. "This year two of the people in our office died. One was hit by a drunk driver last summer when he was out biking, and the other had a fatal heart attack while shoveling snow. We all worked in the same office, reported to the same boss, and both of them were about my age. Makes me not want to do anything that is physically exerting." c. "There is always another way to tweak the artwork this way or that. But we have to get the marketing materials to the conference soon. So I say that the design is good to go." d. "Brandon is a huge fan of the San Francisco Giants. If he sees anything at all with the SF Giant's logo on it, a shirt, a coffee cup, a banner, you know Brandon is going to want to buy it." e. "The prosecuting attorney pointed at the accused and said, 'For a man like him, raised in his religious culture, it is a huge dishonor if a wife is not totally subservient to her husband. That is how we know that the defendant is guilty of murder. I say that he is the one who beat his wife to death. His motive was that he thought she had somehow dishonored him."