A store emphasizes the wrapping, packaging, and display of its products in its window and online store to attract the attention of its audience. What form of advertising is it using?
a) Point-of-purchase
b) Outdoor
c) Direct mail
d) Broadcast
ANS: a
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Why is there special concern about the impact of television advertising on young children?
a. Because children have short memories. b. Because small children control much of the family budget. c. Because young children confuse the commercials with the programs. d. Because advertising to children is illegal.
Ernest Dickerson used threedifferent colorschemes in Malcolm X inorderto
a. establish narrativeorganization b. emphasizepsychologicaltruth c. comment on the characters d. givethefilm ablack-and-whitelook
Nonrestrictive questions designed to give the respondent maximum latitude in formulating an
answer are known as what kind of questions? Choose the BEST answer. A) closed B) primary C) secondary D) open
Like speeches on questions of fact, speeches on questions of value often fit the best in topical organization
Indicate whether the statement is true or false