Which of the following is/are among the forces that shape the direct market environment?
A. demographic trends
B. economic environment
C. cultural environment
D. competitors
E. technological environment
Answer: D
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A _____________________ strategy with smaller market shares does not have enough customers to support a full branding program.
a. Niche b. Brand loyal c. Customer lifetime value d. Market
Global structures of multinational companies (MNCs) come in three common types:
A. mixed, transnational, and nontraditional. B. vertical, horizontal, and flat. C. authoritarian, democratic, and socialist. D. product, area, and functional.
A random sample of 25 roundtrip flights between Philadelphia and Dallas has an average airfare of $393.50 with a sample standard deviation of $50.30. The 95% confidence interval around this sample mean is ________
A) ($372.74, $414.26) B) ($383.44, $403.56) C) ($353.26, $433.74) D) ($388.47, $398.53)
Which is not a reason the text provides as to why leaders are needed?
a. to keep groups orderly and focused b. to accomplish tasks c. to be romantic ideals d. to provide effective customer service