Discuss the four degrees of commitment within a persuasive strategy.

What will be an ideal response?


- The speaker might want to strengthen commitment to a belief.
* Listeners might be vaguely familiar with the topic but had not carefully considered all the points associated with it.
- The speaker might want to weaken commitment to a belief.
* This might be necessary when confronting a hostile audience. The speaker is not trying to have the listeners abandon their beliefs, but adjust them.
- The speaker might want to change the listeners' minds on a subject.
* This process of conversion rarely results from a single speech.
- The speaker might want to get the listeners to take a specific action.
* Moving from belief to action can sometimes be difficult.

Communication & Mass Media

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