The paramount basis of competitive advantage in high-technology industries is:
a. promotion
b. price
c. location
d. intellectual property
e. facilities
d
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Future opportunities and threats are considered in the forecasting section of a marketing plan
Indicate whether the statement is true or false
An advertisement shows a group of boys playing soccer on a hot day. When they take a break, the boys run to a cooler to find something to quench their thirst. Inside the cooler are water bottles, cans of soda, fruit juices, and Gatorade. Immediately, the boys fight over the Gatorade showing that it is clearly the best choice. In this ad, liquid refreshment represents a ________, and Gatorade represents a ________.
A. want; preference B. need; want C. craving; preference D. craving; need E. want; need
________ introduced the scientific management approach that advocated the application of scientific methods to analyze work and to determine how to complete production tasks efficiently.
A. Henry L. Gantt B. Frederick Taylor C. Max Weber D. Lillian M. Gilbreth E. Henri Fayol
The uncertainty that exists due to the portion of demand that the supply chain is required to meet is the
A) rate of strategic uncertainty. B) demand uncertainty. C) implied demand uncertainty. D) average forecast error.