Taylor Ltd. uses high-end machinery and processes to manufacture high-quality automotive spare parts. Its advertisements highlight the statement "Our manufacturing process is fully automated with no compromise on quality."

Its commercials also have a voiceover that describes the manufacturing process to the audience. Which format does the advertisement use? Why?

a) Documentary; as the ad presents the way the product is made
b) Slice of life; as the ad shows that its product, owing to its unique manufacturing process, meets the needs of the consumers
c) Anonymous announcer; as the ad has a voice in the background which does not identify itself
d) Problem resolution; as the ad resolves the problem of quality in the manufacturing field


ANS: a

Communication & Mass Media

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