Content can also be categorized according to functional orientation, topic breadth, and topic temporality. Content that has an expiration date after which it is not relevant and is often used as filler content is referred to as what?
a. Tactical.
b. Abstract.
c. Evergreen.
d. Terminable.
e. None of these.
d. Terminable.
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In terms of the attempt of government and industry to find sites for new waste facilities, NIMBY refers to:
A. a syndrome in which people want the wastes from their community disposed of in any place but their own. B. a national institution for the maintenance of biological and irrigational yield. C. national industrial measures for barren industrial yards. D. a national and international measurement organization which regulates environmental emissions in North American neighborhoods.
It may be that leaders that over-stress profits ______.
a. have the most profitable companies b. are the least autocratic c. are actually the ones who are less likely to consistently achieve those profits d. are least liked by their followers
Team purpose, norms, and mental models are typically established in the early stages of a team’s development, which then allows the teams to ______.
A. Follow predictable patterns B. Reduce the communication flow C. Maintain a sense of diversity in understanding issues D. Have a discussion about the necessary levels of participation
Use this information for questions that refer to the Super Gaming Company and Accessories (SGCA) case.Kayla Jurgenson, marketing manager for Super Gaming Computers and Accessories (SGCA), is reviewing her company's plans for the coming year.SGCA sells its products through retail computer dealers and some specialty gaming stores. Currently, SGCA is carried in 25 percent of all retail computer stores nationwide, but in California it is carried in only 10 percent of stores. Kayla has set an objective of being in 25 percent of all retail computer stores in California within one year.SGCA plans to introduce a new SuperDuperGamer model with special features that fits its target market of teen and young adult gamers. The SuperDuperGamer uses a new technology and is expected to be a breakthrough
product, but it will be important to build awareness for it to succeed. The advertising objective is for 40 percent of SGCA's target market to be aware of the new SuperDuperGamer model within 3 months. SGCA also wants to help its retailers reduce their current stock of SuperGamer computers before the new model comes out in a month. The SuperGamer has been on the market for two years and has been a top seller in the category. SGCA's advertising objective for the SuperGamer computer is to reduce current dealer stock by 80 percent within the next month.SGCA is also introducing a SuperEnhancer sound card, which is designed to significantly enhance the game-playing experience with older computers. Research with gamers show that it is very well received, so the advertising objective for the SuperEnhancer sound card is to gain 40 percent market share among all gaming-specific sound cards in the next year. To help achieve that objective, Jurgenson is planning to use an ad that shows the sound card and a player being knocked off his chair by the sound. The headline on the ad reads, "9 Out of 10 Gamers Say that the SuperEnhancer Sound Beats All Others!" About 10 years ago, most of SGCA's target customers did not even know what a sound card was or that computer audio could be upgraded. What type of advertising was needed at that time? A. reminder advertising B. cooperative advertising C. institutional advertising D. direct competitive advertising E. pioneering advertising