Accepting the "marketing concept" means that a firm should have a ________ orientation.
A. research
B. planning
C. sales
D. marketing
E. production
Answer: D
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Retail price competition is generally greatest in which stage of the traditional product life cycle?
a. introduction b. competition c. growth d. maturity
The necessary interaction between service provider and customer that allows a service to be delivered is called
A. customer contact. B. service exchange. C. marketing. D. relationship marketing. E. service contact.
Tesla executives have set an objective for the firm's new Model 3 to boost Tesla's market share by 10%. What is the main problem with this objective?
A. It is not clear and simple. B. It does not specify a time period. C. It is not measurable. D. It is consistent with the firm's overall objectives. E. It is not consistent with the firm's overall objectives.
Posson Corporation uses a job-order costing system with a single plantwide predetermined overhead rate based on machine-hours. The company based its predetermined overhead rate for the current year on 20,000 machine-hours, total fixed manufacturing overhead cost of $130,000, and a variable manufacturing overhead rate of $3.00 per machine-hour. Job K789, which was for 10 units of a custom product, was recently completed. The job cost sheet for the job contained the following data:?Total machine-hours30?Direct materials$775?Direct labor cost$1,170Required:a. Calculate the predetermined overhead rate for the year.b. Calculate the amount of overhead applied to Job K789.c. Calculate the total job cost for Job K789.d. Calculate the unit product cost for Job K789.
What will be an ideal response?