A(n) ________ is a name, term, symbol, or other unique element of a product that identifies one firm's products and sets it apart from the competition
A) patent
B) brand
C) license
D) position
E) value proposition
B
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______ is the ability to selectively attend to and evaluate messages in the media.
a. Media mindfulness b. Media literacy c. Media awareness d. Media listening
A proposed merger of two nonprofit organizations failed because senior leadership focused on self-interests. This proposed merger failed due to ______.
A. egos B. costs C. politics D. cultures
When called on to deliver an impromptu speech, do all of the following EXCEPT ______.
a. compose yourself b. think about your purpose c. relate the subject to what you know and have experienced and receiver interests d. keep your speech disorganized, as creativity is key in impromptu speaking
The marketing mix includes production, price, promotion, and packaging; this is known as the four Ps of marketing
Indicate whether the statement is true or false