A marketing plan explains what the customer will receive in return for buying the product or service.
Answer the following statement true (T) or false (F)
False
For wholesalers and retailers, the marketing plan is the suggestion on how they should resell the product. For end users, it is the suggestion on how they can use the product.
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Under contributory plans the employees bear the majority of the risks of the plan and contribute towards the plan with deductions from their salaries
Indicate whether the statement is true or false
Which of the following is neither a store brand nor a national brand?
A. Generic brand B. Private-label brand C. Exclusive brand D. Copycat brand E. Premium brand
One way marketers are addressing consumers' desire for convenience in services is by providing ________
A) self-service technologies B) product support services C) perceived service and expected service D) core service failure E) involuntary switching
All of the closing entries will adjust ____ to update that account
A) the drawing account B) the capital account C) the cash account D) the income summary account