In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to read national newspapers?

A. Makers
B. Experiencers
C. Strivers
D. Thinkers
E. Believers


Answer: D

Business

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Craig Corporation issued a $100,000, 10-year, 1 . percent bond on January 1 . 2013 . for $112,000 . Craig uses the straight-line method of amortization. On April 1 . 2016, Craig reacquired the bonds for retirement when they were selling at 102 on the open market. How much gain or loss should Craig recognize on the retirement of the bonds?

a. $2,000 loss b. $3,900 gain c. $6,100 gain d. $8,200 loss

Business

The buying decision is likely to be most complex and take longest to complete in a(n) ________ B2B buying situation.

A. generic buy B. straight rebuy C. adapted buy D. modified rebuy E. new buy

Business

In time series, which of the following cannot be predicted?

A) large increases in demand B) cycles C) seasonal fluctuations D) random variations E) large decreases in demand

Business

Title does not pass in a lease

Indicate whether the statement is true or false

Business