In terms of servicescape complexity, which of the following is a lean service environment?
A. Delta Air Lines
B. Microtel Inns & Suites
C. Vanderbilt University Hospital
D. ATM machine
E. Fred Astaire Dance Studio
Answer: D
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?Which of the following scenarios involves the distribution element of the marketing mix?
A. ?Deciding whether or not a certain product should continue to be sold B. ?Determining whether an advertising message would be more effective on television or in magazines C. ?Choosing between a company jet or the airlines for executive travel D. ?Deciding whether or not to have retail outlets in addition to a website E. ?Developing a new warranty policy for an existing product
Which of the following mathematical equations is used to calculate days sales outstanding (DSO)?
A. Days sales outstanding (DSO) = Receivables + Daily credit sales B. Days sales outstanding (DSO) = Payables + Daily credit sales C. Days sales outstanding (DSO) = Receivables/Cost of goods sold D. Days sales outstanding (DSO) = Accounts payable/Cost of goods sold E. Days sales outstanding (DSO) = Receivables/Daily credit sales
________ contracts reflect employees' beliefs about what they owe the organization and what the organization owes them.
A. Psychological B. Relational C. Transactional D. Cultural E. Normative
Which of the following was a significant contributor to job growth, with the creation of 263,950 new jobs in the United States in 2016?
a. crowdfunding b. angel investments c. factoring d. venture capital