What is a persona and why is conveying a persona important?

What will be an ideal response?


A persona includes a speaker's personality and is the image the speaker wants to convey to the audience. Developing a persona is important because it encourages the audience to connect with the speaker and is often connected to the speaking event and purpose of the speech.

Communication & Mass Media

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All ads are teaching you lessons about:

a. how to avoid consumption b. who you should be c. only the product itself d. all of the above

Communication & Mass Media

What is evaluation?

What will be an ideal response?

Communication & Mass Media

Alex and Roy used to live in Manchester and were on excellent terms with each other. When Roy relocated to Glasgow, their interactions gradually decreased, until they stopped being friends altogether

Which property is this is an example of, as proposed by systems theory? a) Entrop b) Equifinality c) Synergy d) Interdependence

Communication & Mass Media

A questionnaire should consist mostly of closed-ended questions.

Answer the following statement true (T) or false (F)

Communication & Mass Media